Olaplex has revolutionized how people work back dead and dry hair. Before Olaplex was created every company was doing the same thing, where they were wanting the hair follicles to look alive, however Olaplex founder Dean Christal and Scientist Dr Craid Hawker wanted the hair follicles to come back alive. They realized that the best way to work back dead follicles is to try exactly the opposite of what everyone else is doing. They decided to create a product that would work from the inside out. This was the first of a kind, and it worked. The brand were able to create different types of products that allow your hair to slowly work back from dead hair cells to prevent the hairs from getting to that state again.
Olaplex is a bond multiplier which contains only one ingredient - Bis-Aminopropyl Diglycol Dimaleate. Olaplex works by finding single sulfur hydrogen bonds and cross linking them, this forms disulfide.
Olaplex contains no silicone, sulfates, phthalates DEA and Aldehydes and does not test on animals.