Ardell was created in 1971 when Arnold and Sydell created the first pair of Ardell lashes, Duralash Individuals. The name Ardell originated from the two founders blending their names into one. It soon became popular and different styles were born, like Wispies.

Ardell are industry leaders when it comes to making high quality, beautiful faux eyelashes. Even with all the changes and developments that have happened in the cosmetics industry over the last decade, Ardell have consistently managed to stay ahead of the curve, and at the top of the pack. Time and time again Ardell have proved they are the number one brand for beautiful faux lashes.

Ardell are constantly keeping an eye out for the latest trends in the beauty and cosmetics industry, so they know how to innovate their premium product range to match the needs of the consumer. They are constantly updating the quality, constantly setting the bar higher and higher for the industry. From creating lashes with better and better quality materials, greatly increasing their reusability to lashes with eye-popping colour and new trendsetting styles.

Ardell have worked for their title as one of the most recognized names in faux lashes, and it shows. Nowadays they have over 125 different styles of lashes, that will suit anyone.