Best Beauty Websites Online for Women

It can be hard to sometimes to find a beauty website that suites your needs. Whether that's looking for the best mascara, wanting a tanning lotion that suites you, wanting best seller products or even wanting to purchase a gift set. It's hard to know where top shop because there are so many options. It can also be harder when you're trying to find the perfect gift for somebody, so we wanted to make it easier.

Here is a selection of women's beauty websites;

1. Natursimo

Naturisimo wants to make the world a better, more ethnic and sustainable place and they focus on helping their customers reduce their use of toxins, cruelty and pollutants, and with their selection of products they can do just that. They are very honest with being honest to customers because as they said, “you’re the reason we exist”, which in itself is very honest. They want their customers to enjoy the purchase and they care about their customers and their thoughts and opinions. The website is basic but a good basic. It’s not overpowering, it has simple colours, which makes it easy to be able to shop around on the website.

2. Content Beauty Wellbeing

Content Beauty Wellbeing is an organic and natural beauty website, that has recently opened up a shop. The online retailer are proud that they do things a little differently, like introducing VAT Free sanitary pads and they even removed the word perfect from every single product description. They focus mainly on beauty but also have a big focus on clothes and home living products. The clothes they sell are all made of sustainable fashion. Their home living products are either biodegradable, reusable and sustainable, so if you not only want beauty that is good for yourself and the environment then you can find clothes and other products that are just as good for the environment.

3. Sephora

Sephora is a well known company that has a big focus in the United States, they mainly focus on makeup however they do also have a focus on skincare products. Sephora is a website that so many people know so they don’t need a specific style to get customers coming back. However they do have their own products which does always help because people will always go onto the brands own website before going onto a different website that sells the brand. The website is quite simplistic with more of a sales look than the other websites. They have a few lifestyle photos on the main home page, however a lot of it is specific products. It’s good for those who want a popular product and know that they’ll be able to get it at Sephora because they can easily search for it.

4. Ulta

Ulta at first glance looks more like a wholesale website, only because of the fact that there are three banners at the top that change, and then there are products below, with the main pages being on the side of the page rather than big writing at the top of the page. The homepage itself is basic, but Ulta’s customer base may prefer that. This set-up makes it easier for people to find what they want, there’s no extra pages added on, when there doesn’t need to be added on extras, by keeping it simple it’s workable for all customers, even the ones that aren’t as tech-savvy as most. They do have a virtual tour on their website as well as a map that shows where the nearest Ulta beauty store is. Even though the website is quite basic, they do have a lot of stuff on their website that would be able to help their customers without having to get their customers to ring up or email.

5. Look Fantastic

Look fantastic are Europe’s number one online premium beauty retailer. They carry over 22,000 products and ship to over 200 countries. Their main focus is makeup, hair care and skin care as well as brands like Laura Mercier and Elizabeth Arden. However they also focus on their beauty box as well as specifically the makeup brand MAC. They want to create brilliant customer service as well as the experience that the customers has, this includes the look and feel of the website as well as how easy it is to use. This makes sense when you look at the website. It’s not too overpowering, they have three banners that go from one to another, they have a section on what’s important and what they want people to know about first. All of their images are different and this helps to make the brands themselves look different, so customers think that they are shopping with different brands rather than the same brand just a different name. They sell everything you need and have a larger age range than most because they sell their website to all ages.

6. Feel Unique

Feel Unique believes that beauty is more than skin deep. They sell over 30,000 products that you can easily get from eyeshadow palette too dermatologist recommended skincare as well as brands like Bourjois and ELEMIS. Feel Unique has partnered up with the leading mental health charity, Mind, to create self-care kits with a portion going to their charity. Their website often has eye-catching banners that all have vibrant colours, as well as having lots of different designs on each photo. Instead of all of the photos being the same and becoming repetitive, Feel Unique, changes things up so that all images have different designs and something quirky about each photo.

7. Cult Beauty

Cult Beauty is another well known website that focuses on beauty for the younger adults. This website has more bright banners and the website is aesthetic for the type of person that would shop on that site. Instead of doing what a lot of other websites do, where they keep it calm and subtle, Cult Beauty are going for the younger ages with the bright colours and up to date makeup and skincare products as well as popular brands like NARS and ARgENTUM apothecary. They spend a lot of time focusing on creating blogs and on the home page that is a big giveaway. The content they produce they have a section on the home page that is specifically for blogs. This does make it slightly look like a magazine/ article website instead of a retail website however this could work for those who want more information than the products or brands pages could explain.

8. Space NK

Space NK is slightly different to the other websites because they have many stores all around the world. They are well known for being a shop as well as being an online retailers. The website has a pop up that comes up as soon as you go onto the website that ask if you want help, this is good for the older audience who may be wanting to change for shopping in store and shopping online, however for those who often shop online it can become quite repetitive. The website has been laid out perfectly. They kept it simple with having 6 categories (at this current time); Shop, New In, Brands, Christmas, Offers and Inside Space. Each one of these categories are completely different and they aren’t all salesy categories. The shop category then in further detail shows each one of the specific types of products they have on their website. The new in is very similar but it’s good for those who often shop on SpaceNK and want to see the new products that have just been launched. Inside Space is their blog, it’s useful to put the blog the same level as the products because it makes it look like the blog is just as important as the products, and should be on the same level rather than further down.

9. Allure

Allure is a well known magazine, both online and on paper, that focuses on being an insider’s guide to women's total image. Their mission is to celebrate the beauty and fashion and to examine appearance in a larger cultural context. In an easy way, this means that Allure want to talk about fashion and beauty but from every background. They don’t want to miss out a culture, they want everyone from different backgrounds and different religions to feel inclusive. So they focus on producing content for everyone. This content is mainly aimed at women, as it focuses on makeup, skin, hair as well as other categories like wellness, however they never say it’s only for women. They give honest unbiased opinions of products, and happily link in products from other companies/brands that allow their consumers to find the perfect products they need.

10. Beauty Bay

Beauty bay is a website that many people have heard of, it’s become really popular in the last couple of years by selling products from youtubers. It’s a company that is branded more for the young adult (ages ranging from 14-30). They focus on knowing everything about beauty, including eye shadow looks to skincare products, if they sell it they want to know about it first. They focus on knowing the product inside out before selling them on their website. They sell over 7000 products on their website and they launch new products every week, however they listen very carefully to their customers, and if their customers want a product or a brand then they will go by the demand of the customer, showing that to them customers are number one, they also often give away free gift's with certain purchases so keep an eye out.

11. The Detox Market

The detox market focuses on green beauty and created the company when they wanted to sell products that weren’t toxic. They use pure ingredients and cruelty-free ingredients, so instead of you searching around the internet shopping on different sites, you can easily find one site that sells only natural ingredients, any ingredients like parabens, mineral oil, coal tar, toluene or propanol are not sold on the detox market. They take pride is reviewing hundreds of brands a year and only taking on the brands that didn’t include any of the ingredients listed. They also have a box where you can buy one featured brand a month. The website has the categories on the top of the website so if you know what kind of product you want you can search there, they also seem to have ongoing deals on their site.

12. Skinstore

Skinstore is another website that is part of the lookfantastic group but is based specifically for USA customers only. You can change the currency however it automatically updates to the USA website so you know it’s focus is mainly for the USA. This website is a lot more similar to the skincareRx website as it has the same layout as the home banner. It is good for those visiting it because it’s not overpowering, with GIF’s and bright colours, it’s a lot easier to be able to read.

13. SkincareRx

SkincareRx are part of the company that lookfantastic is with, however this company is for US only. You would assume that the websites would be similar in the way it is set out. Some of the home page is similar however for the most part they have been able to look at the two website’s and make a big enough difference for you to not notice, unless you say the logo in the top corner or you read the about us section. When it comes to their website, it’s a little more generic than look fantastic however this makes it easier for those less tech savvy people to be able to use it easily. The free delivery and number at the top of the page is helpful, especially as free delivery is a big thing, especially with the majority of the people knowing that free delivery is common nowadays.

14. Dermstore

Dermstore is a website that was created by a dermatologist, so you know that what’s being sold to you, is what a professional recommends. You can shop for products depending on your concern, if you have acne, they have skincare products for that, if you have oily hair they have a section for that. As well as being able to shop by brand you are able to shop by your concern. This is perfect for those who don’t know what they need and want to browse to see what they think would be best for them. All of the products that are on the website are recommended by the dermatologist so that his customers can have easier access to treatments that their skin needs.

15. Cosbar

Cos Bar focuses on not only selling beauty to its customers but also wants their customers to understand and experience beauty. They have created a website that has the world’s best beauty brands as well as the combination of great service and selection, making it become to unprecedented levels of appreciation. Cos bar was established in the 70’s when Lily Garfield found that there was a lack of skincare products available that would combat the vigorous climate of the rockies. Since then she has been selling products from the finest collections in the world. The website itself suites the persona that it’s giving itself, it’s not too much but at the same time it’s not simple.

16. Amazingy

Amazingy is a website that sells natural and organic skincare and cosmetics. Their niche is that with every order that is placed they plant a tree. So instead of producing more waste they are reducing the amount of waste by planting a tree and therefore helping the environment. Amazingy are all about helping the environment and don’t sell products that have parabens. They do have vegan products and they try to offer something in every price range.

17. Capbeauty

Cap beauty is a website that lives by the philosophy that “Beauty is Wellness.” With over 150 brands that are all natural, they focus on creating change, both inside and outside of the body. They use brands thats ingredients focus on healing, protecting and returning the human cells to a state of youthful vibrancy. Cap Beauty sell an array of wellness products from skincare to tea’s and even healthy chocolate. If you want to shop somewhere that no matter the product is natural and healthy, then Cap Beauty is the website to go to.

18. Bath and Unwind

Bath and Unwind are a company that focuses on beauty products like skincare and makeup. They want people to feel as good as they look, so they offer carefully chosen, effective and nourishing products. They have an array of brands and focus on skincare and makeup. Their website is slightly different to most, as they have a face section instead of having skincare, this could help those who are unsure what they want when it comes to products for their face but they don’t know if they need skincare. This can make it quicker for searching, if someone knows they want something on their face but they don’t know what. It can also help as it allows for more variety within the categories. Something that Bath & Unwind do really well, is their emails. They are able to create emails that are aesthetically pleasing and fun to look at.

19. Beauty Habit

Beauty Habit is a company that wants to focus on quality of products rather than quantity and they want their customers to have the same thoughts as well. They are committed to luxury and that extends from products to their personal service (customer service). They seek to provide the finest beauty products the world has to offer, that includes high quality ingredients, and the materials that the products are made from, all of the details big and small.

Beauty Habit hasn’t got too much going on, they know that it’s not all about going big, sometimes it’s the smaller details and focusing on the main things that matter. Their homepage has a specific photo of a brand, and within the brand page they focus on having a paragraph on the brand and a deal. No matter the page or how many products are in a brand, each brand page is exactly the same. Continuity is the key.

20. The choosy chick

The Choosy Chick is a company that focuses on selling health and beauty products that are safe and effective. The importance of finding products that don’t contain harmful ingredients are important for this website because that is exactly what their all about. The Choosy Chick would find it so hard looking for products that didn’t have toxins within them, and found it even harder to find out from companies whether or not the products contained toxins. They decided that if they created a website that sold products that and no toxins in, or harmful ingredients then it would save other people having to search for it, in a couple of shops. For many people The Choosy chick is the “one stop shop” that they’ve been looking for, for years. Their focus on these problems has landed The choosy chick over 40 brands that are entirely non-toxin and not harmful to the body.

21. Notino

Notino believes beauty should be accessible to anyone. They have 1,200,000 fans on social media, speak 17 languages, and sold 29 million products in one year. They state they are the biggest online fragrance and beauty retailer in Europe. They carry the popular brands as well as selling more niche, local brands. Their website is a bit more basic which works perfectly for those who want to purchase the expensive brands but don’t want to leave the house. Notino gives a free bag with purchases over £45 and they have the option for gift wrapping.