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Spotlight on Goldfaden MD


We spoke to Lisa Goldfaden and Lauren Wolk-Goldfaden, the sisters-in-law who are an integral part of the Goldfaden MD family business. The brand is powered by plants, developed by a renowned dermatologist, Dr. Gary Goldfaden, and promises to deliver radiant results. We caught up with them to find out what it is like to have their own business, why being a clean brand is so important to them and what exciting projects lie in the pipeline for them.





WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER SO FAR?

Lisa: Our biggest career highlight so far is launching our brand into market in 2013. We created Goldfaden MD based off of my father’s (Dr. Gary Goldfaden) dermatology practice and the treatments and products he had been creating for decades. We were able to identify a need in the retail landscape for a physician based naturally inspired brand and then successfully built and launched Goldfaden MD into the retail market.

HOW CHALLENGING IS IT TO WORK WITH FAMILY?

Lisa: The beauty of being part of our compact team is that we have the same goal in mind but four different backgrounds and experiences to pull from. I could not be more grateful for working with my family. There is always a sense of safety, which allows each of us to go out on ledge and know that no matter what we have each other’s back. Having the same goals with the same possibility to fail allows this team to have laser like focus.

Lauren: Being able to share in the same passion, drive, and dedication with my family is truly remarkable. As a team we’ve formed an unbreakable bond, and it makes us quite powerful in ways I had never experienced in the larger corporate setting.

WHAT IS YOUR MUST-HAVE GOLDFADEN MD PRODUCT?

Lauren: Goldfaden MD Doctor’s Scrub and Goldfaden MD Needle-Less. I just can’t live without them.

Lisa: Goldfaden MD’s Fleuressence Native Botanical Cell Oil is my must have product! I love it because it is lightweight but power packed with omega fatty acids, vitamins A, C and E.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE WANTING TO LAUNCH THEIR OWN BRAND?

Lauren: Patience and perseverance. Being told “No” doesn't mean “no” forever, it just means you have to try again.

Lisa: Be financially prepared because whatever you think the price is-double it!

YOU GET TO TRAVEL A LOT WITH WORK, WHAT HAS BEEN YOUR FAVOURITE PLACE THAT YOU HAVE VISITED AND WHY?

Lauren: Paris. The fashion, architecture old and modern, the street art and the lights at night make it the most magical city.

Lisa: Sydney. The scenery, mountains and sea, delicious food and the people are amazingly nice.

HOW DO YOU RELAX AND UNWIND?

Lauren: I workout at Tracy Anderson and I love to take my kids to the farmer’s market and then we will cook together.

Lisa: I workout and try to be outdoors as much as possible. I also love to bake.





WHERE DO YOU GET YOUR INSPIRATION FROM?

As a brand we are continually inspired by Dr. Goldfaden’s extensive understanding of ingredients and formulating. We are also inspired by other female founded and lead brands within the industry. We also turn to our customers to hear what they think and what they want.

WHY IS USING NATURAL INGREDIENTS SO IMPORTANT TO YOU?

Being aware of what you put in and on your body is crucial. Naturally sourced foods (meaning not processed, and free from pesticides or hormones) have the ability to offer a higher percentage of nutrients, vitamins and key antioxidants because there are no unnecessary preservatives, hormones, or antibiotics that can prevent the beneficial ingredients from leaving that specific product and also allows for maximum freshness of foods. Eating a diet of fresh, naturally grown or raised whole foods, is scientifically linked to decreasing risk of disease and increasing life span.

Our skin is the largest organ of our body and studies have found that the skin can absorb up to about 60% of what we put on to it so it’s important to be familiar with what we are putting on our skin and stay away from harsh, toxic chemicals, colors, and fragrances. Chemicals, artificial colors, and fillers in skin care products and makeup can cause redness, irritation, and breakouts. Many people are even allergic to chemicals commonly found in conventionally produced products. Natural makeup, skin care products, and body products work with your skin instead of against it. The integrity and purity in plant and botanically-derived ingredients—the high level of vitamins, minerals, essential fatty acids, amino acids, antioxidants, enzymes, natural sugars, and more—provide a vital spectrum of benefits for the skin without being compromised by fillers and inactive ingredients which allow for the treatment actives to provide the most abundant of its treatment benefits within topical formulas.

WHAT MAKES GOLDFADEN MD DIFFERENT TO OTHER BRANDS ON THE MARKET?

Based on Dr. Goldfaden’s in-office treatments and his 45 plus years as a dermatologist and ingredient pioneer, we have honed in on what we feel are the most important and common skincare problems and built the range in order to allow consumers to address them at home and improve skin health long term. Superior formulations featuring naturally-derived ingredients with effective delivery systems sets the Goldfaden MD brand apart. We couple scientific, results driven products with globally-sourced natural ingredients, bridging the “natural” and “physician” product categories at the prestige level in a way no other brand has.

WHAT DO YOU THINK THE NEXT BEAUTY TREND WILL BE?

One stop shops where you can get multiple express beauty and wellness treatments.

WHAT DOES THE FUTURE HAVE IN STORE FOR GOLDFADEN MD?

We are currently working on a body line, which is very exciting as we have had customers asking for this for years!



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Discover the BY SARAH LONDON Story


We spoke to Lauren, the co-founder of BY SARAH LONDON to find out more about the brand.


by sarah london


WHAT INSPIRED YOU TO START YOUR BRAND?

My sister, Sarah, developed natural and organic, plant-based skincare blends to soothe my sensitive skin when I was recovering from leukaemia 7 years ago. She took her childhood hobby more seriously and created blends that nurtured my skin and they worked! We shared Sarah's blends with friends and family who also loved her skincare and we could see that we could help more people - not only with the beautiful, organic, plant-based ingredients, but in understanding what they're putting on their skin as we detail a full ingredient list on the front label. By knowing exactly what you're putting on your skin and that there is absolutely nothing hidden, artificial or synthetic - or any essential oils or fragrance - in our skincare, we're excited to be sharing our collection and helping to inspire more conscious choices that are better for you and the planet.

WHAT WAS THE FIRST PRODUCT YOU DEVELOPED?

Sarah first developed the Organic Facial Oil as her first blend and it's our hero product! It was awarded the Best New Skincare Product Launch 2018 by The Beauty Shortlist just 4 months after we launched the business in November 2017 and consistently receives 5 star reviews. I think it's so loved and has become a cult favourite because Sarah has created a unique blend of organic, plant-based ingredients, including sweet almond, apricot and evening primrose oil, which help to balance, nourish and restore all skin types. And with no water and being 99% organic and 100% natural, a little goes a long way, while being sustainable too.

WHY IS NATURAL AND ORGANIC BEAUTY SO IMPORTANT TO YOU?

We are stewards of Planet Earth and the choices we make have a big impact not only on ourselves but the wider environment too. If an ingredient can be grown in soil, we choose certified-organic ingredients. This is the gold standard as certified-organic ingredients have not been sprayed with synthetic pesticides, artificial chemical fertilisers or herbicides. With no harmful chemicals used to grow the organic ingredients, they're better for your skin, wellbeing and the environment. We use cold-pressed organic oils which preserves the ingredient quality, potency and purity in a way that heat-treating cannot, and these oils absorb into your skin far more easily.

WHAT IS YOUR BEST BEAUTY SECRET?

Drinking plenty of water cannot be understated! So many of us don't drink enough water and it can leave your skin feeling dehydrated and tight. By drinking 2 litres of water a day, you can function at your best and keep you skin cells plump and healthy too.

WHAT HAS BEEN THE HIGHLIGHT OF STARTING YOUR OWN BRAND SO FAR?

It has to be all the incredible people, amazing customers and followers we've had the chance to meet and connect with who are inspired by our story and mission to empower a new standard in conscious living. I've been so touched by the kind messages, comments and reviews we've received. It's such a thrill to see the products that Sarah created for me are helping and inspiring so many other people from all across the world!

WHAT DOES THE FUTURE LOOK LIKE FOR BY SARAH?

We have exciting plans for 2019 and can't wait to meet more of our BY SARAH community!



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Get Radical on International Women’s Day


Today we are celebrating the achievements of some of our brands female founders, those who have created something original, special and who have inspired others.


We caught up with Liz Edlich, the co-founder of Radical Skincare, to find out all about their brand, what makes her and her sister Rachel, the co-founder, tick and why their brand is all about more honesty, more potency and more performance.


radical skincare


WHAT INSPIRED YOU TO START YOUR BRAND?

Rachel developed Rosacea after the birth of her second child and I was experiencing the effects of aging. After our father Dr Richard Edlich changed the landscape of medicine, we felt compelled to do the same with skincare. We developed products, initially just for ourselves, but our friends kept commenting on how good our skin looked so we felt compelled to share our Radical anti aging discovery with others. It’s part of our drive to want to make a difference.

WHERE DID THE NAME RADICAL COME FROM?

When I was testing the products we initially developed I woke up in the middle of the night and said that the changes that the products were making to our skin were Radical, then I told Rachel and we laughed at how perfect the name was....and it was available!

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREERS SO FAR?

Traveling around the world, meeting and inspiring so many women in different countries and cultures. We have felt the deepest gratitude knowing that we can make a Radical difference in their skin and life.

WHAT PRODUCTS CAN YOU NOT LIVE WITHOUT?

That is like asking me to choose a child! Radical Skincare Age Defying Exfoliating Pads, Radical Skincare Express Delivery Enzyme Peel, Radical Skincare Advanced Peptide Antioxidant Serum, Radical Skincare Anti-Aging Restorative Moisture, Radical Skincare Rejuvafirm Facial CBD Oil. Every product is a favourite.

WHAT DO YOU THINK THE BIGGEST BEAUTY TREND FOR 2019 WILL BE?

Getting Radical. Radical works and people who have tried it love it and can’t live without it.

WHAT DOES THE FUTURE LOOK LIKE FOR RADICAL?

Passion, purpose, health and wealth shared around the world. A Radical movement that inspires and uplifts - skincare and self care!



We hope Liz has inspired you to learn more about the range. True to the sister’s commitment to put the money in the bottle and not into advertising or paying for expensive packaging or celebrities, Radical Skincare has grown based on its fantastic results and word of mouth. It is also excellent and safe to use on even the most sensitive skins.

So, what are you waiting for - it is time to get Radical!


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How to get the delilah “Yoga Skin” look


We caught up with Rupert Kingston, Creative Director and Co-Founder of delilah to find out how to get the delilah 'yoga skin' look.


With over 20 years experience in the makeup industry, we spoke to Rupert about his favourite new trends for this season and how to recreate the look in the comfort of your own home.

‘I am really loving the “Yoga Skin” trend at the moment, it is all about mixing and blending your products together for a healthy flawless glow.’


Here are Rupert’s top tips on how to get the post yoga glow!

delilah cosmetics

1. UNDERWEAR

‘Try mixing a little delilah Pure Light Liquid Radiance into your primer before you apply. Two pumps of primer will work well when mixed with half a pump of delilah Liquid Radiance.
Mix together on the back of your hand and apply all over the face.

2. THE BASE

Next try buffing your delilah Time Frame Future Resist Foundation SPF 20 into the skin with a foundation brush, the delilah Foundation Kabuki Brush is perfect for this and will give a polished look to your foundation.

3. HIGHLIGHTING

Finally, to ramp up the luminosity dust delilah Pure Light Illuminating Powder in Aura to the tops of the cheekbones, bridge of the nose and tip of the chin, if you are worried that you have applied too much just go back with your Foundation Brush and really buff it in, it is all about mixing the products together seamlessly.

4. THE FINISH

Finish this look with swept up brows using delilah Brow Shape Defining Brow Gel, plenty of Mascara and a soft peach nude lipstick like delilah Colour Intense Cream Lipstick in Flirt.


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